Flashback Friday – LYC Gear Up Campaign

We love a good flashback Friday and this week's is extra juicy! Check out the campaign images from our LYC (Love Your Condom) days.

2021 Update!

This campaign features some steamy photos of James Luck (Elektra Shock) from RuPaul’s Drag Race Down Under! Here’s a special extra treat:

Microsoftteams Image (2)

In 2015, the Gear Up campaign featured eye-catching billboards, bus stop ads, online and mobile banners, street posters and ambient media in Auckland, Hamilton, Wellington and Christchurch.

The poster featuring James Luck / Elektra Shock basically nude on a motorcycle is even a part of the Museum of New Zealand / Te Papa Tongarewa collection

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