2021 Update!
This campaign features some steamy photos of James Luck (Elektra Shock) from RuPaul’s Drag Race Down Under! Here’s a special extra treat:
![Microsoftteams Image (2)](/media/2560/microsoftteams-image-2.png)
In 2015, the Gear Up campaign featured eye-catching billboards, bus stop ads, online and mobile banners, street posters and ambient media in Auckland, Hamilton, Wellington and Christchurch.
The poster featuring James Luck / Elektra Shock basically nude on a motorcycle is even a part of the Museum of New Zealand / Te Papa Tongarewa collection.
![](/media/2566/lyc0011-gear-up-a2-posters.jpg?mode=min&height=960&format=jpg&rnd=133463036150000000)
![](/media/2543/lyc0048-gear-up-superlight-1175x1775-rugby.jpg?mode=min&height=960&format=jpg&rnd=132602495200000000)
Stay updated with our work:
@endinghivnz Interact to stay a while ☺️✨ ##fyou ##fyp ##foryou ##gayforyou ##enbytiktok ##beartok ##sexualhealth ##nz ##nzfyp
♬ Spongebob - Dante9k
![](/media/2544/lyc0048-gear-up-superlight-1175x1775-diver.jpg?mode=min&height=960&format=jpg&rnd=132602495250000000)
![](/media/2545/lyc0048-gear-up-superlight-1175x1775-diver-boxer.jpg?mode=min&height=960&format=jpg&rnd=132602495360000000)