Content Manager | Kaiwhakahaere Ihirangi
Permanent, Full time (37.5 hours per week), Tāmaki Makaurau Auckland
He angitūtanga: The opportunity
As Content Manager, you’ll be the organisation’s go-to lead for content and advertising strategy - from thoughtful, stigma-busting public health messaging to bold, culturally fluent content that actually reflects how our communities live, connect, and have sex.
You’ll own the content ecosystem end to end: from planning cycles and calendars, to briefing and creative direction, through to quality assurance and evaluation.
One day you might be shaping careful, affirming content to address HIV stigma or misinformation. The next, you could be helping craft playful, flirty, or provocative work that meets people exactly where they are. You’ll know when to push boundaries - and when not to.
A core part of the role is translating ideas and requests from across the organisation into clear, strategic briefs - helping teams understand what great content looks like, what’s achievable, and how to prioritise work that delivers the most impact.
You’ll provide senior editorial and creative direction across campaigns, always-on content, and advertising, working with internal team members and external partners to ensure work is on-brief, on-brand, and grounded in behaviour-change principles.
This role is ideal for someone who enjoys balancing strategic thinking with hands-on contribution, who can confidently guide others, and who brings care, cultural responsiveness, and professionalism to work centred on sexuality, sexual health, and community wellbeing.
Key responsibilities:
- Lead the organisation-wide content and advertising strategy, ensuring alignment with behaviour-change objectives and marketing priorities
- Own content planning, calendars, workflows, and prioritisation systems to create a clear, predictable content ecosystem
- Manage cross-team intake and briefing for content and advertising, translating requests into strategic, actionable plans
- Provide senior editorial and creative direction across campaigns, BAU content, and advertising, working with internal teams and external partners
- Use performance insights and evaluation to continuously improve content quality, effectiveness, and audience impact