2021 Update!
This campaign features some steamy photos of James Luck (Elektra Shock) from RuPaul’s Drag Race Down Under! Here’s a special extra treat:
In 2015, the Gear Up campaign featured eye-catching billboards, bus stop ads, online and mobile banners, street posters and ambient media in Auckland, Hamilton, Wellington and Christchurch.
The poster featuring James Luck / Elektra Shock basically nude on a motorcycle is even a part of the Museum of New Zealand / Te Papa Tongarewa collection.
Stay updated with our work:
@endinghivnz Interact to stay a while ☺️✨ ##fyou ##fyp ##foryou ##gayforyou ##enbytiktok ##beartok ##sexualhealth ##nz ##nzfyp
♬ Spongebob - Dante9k
